{"id":3383,"date":"2021-05-20T13:53:09","date_gmt":"2021-05-20T11:53:09","guid":{"rendered":"https:\/\/ubicca.com\/jose-luis-bescansa-somos-un-modelo-diferente-al-del-estudio-de-arquitectura-tradicional\/"},"modified":"2022-04-12T17:29:00","modified_gmt":"2022-04-12T15:29:00","slug":"a-different-model-from-the-traditional-architectural-studio","status":"publish","type":"post","link":"https:\/\/ubicca.com\/en\/a-different-model-from-the-traditional-architectural-studio\/","title":{"rendered":"Jos\u00e9 Luis Bescansa: “We are a different model from the traditional architectural studio”."},"content":{"rendered":"

Our CEO, Jos\u00e9 Luis Bescansa Lasu\u00e9n, affirms that Ubicca<\/a> is “a different model from the traditional architectural studio”.<\/p>\n

He explains this in an interview as part of the Espacio Aretha<\/a> initiative “A coffee with…”, which Bescansa inaugurated, and which aims to be a set of professional experiences, through a fluid dialogue with architects, interior designers, designers, urban planners, engineers, economists, etc.<\/p>\n

Therefore, the CEO of Ubicca analyzes the role of the architect today, facing the client’s demand for a consulting service based on active listening to the real needs, with sustainable and environmentally friendly solutions.<\/p>\n

Customer service vocation<\/h4>\n

In this sense, Jos\u00e9 Luis Bescansa explains that the objective of Ubicca when it was created in 2004 “has always been to go for a model in which the architect is left out, giving space to the client”. A model that involves listening to the client and landing economically and technically viable proposals, aligned with the value proposition of each client.<\/p>\n

“We have a very important customer service vocation. We accompany them from the beginning to the end of the project,” he says.<\/p>\n

With this philosophy of placing the client at the center, at Ubicca the first step is to “interview him, listen to him a lot and have a critical spirit with ourselves and with him”.<\/p>\n

A philosophy that Ubicca shares with Aretha, “a partner with whom we know we never fail”.<\/p>\n

Post Covid workspaces<\/h4>\n

Jos\u00e9 Luis Bescansa also reflects in this interview with Espacio Aretha on the transformation process that workspaces are undergoing, betting on higher quality spaces, where sustainability stands as a fundamental factor.<\/p>\n

“I believe that offices will have fewer square meters, but there will be a re-investment to create spaces of higher quality and that generate a greater pride of belonging.”<\/p>\n

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