Virtual Reality has been a great revolution in the industry in general and in the architecture and construction sector in particular, because it allows us to give a new dimension to the design of the client’s experience.
For some years now, Ubicca has been implementing this phase in the communication process of our projects. In this way, we add to the traditional form, based on technical concretion, using the computer as the only tool to support two-dimensional plans, sketches, construction details or freehand diagrams; virtual photorealism, which shows a flat spatial perception (2D) through virtual photographs that show a specific moment; and virtual reality 360º, achieving the spatial experience in 3D, allowing the user to understand the space when immersed, thanks to the VR glasses, in a complete virtual recreation of the project.
The latest technologies are essential in architecture, not only to achieve excellence in the customer experience, also to advance results or overcome resistance to change, in the case of space transformation.
In this sense, Virtual Reality is a fundamental tool in SMARTWORKING, the strategic consulting service for companies that we offer from Ubicca and that aims to respond to the innovation models that organizations demand and that, necessarily, go through properly balancing the corporate culture (values and working methods) with their assets (spaces and technology).
“Dogville” performance
Dogville is the title of a feature film by the director Lars Von Trier, in which the main (and only) space is built up with the plan of a fragment of Elm Street and its adjacent premises. As a tribute, Ubicca calls “Dogville” to the ephemeral action of tracing a life-size proposal on the original space to show the projected layout. We are talking about “mixed reality”, in which “touchable reality” and “augmented reality” inhabit.
From there, it evolves into virtual reality. When the mock-up is executed, it is proposed to vinyl the proposed layout on the existing flooring, to add key pieces of furniture and finishes and to indicate where the visitor should be located in order to show the project in digital format with 3D glasses. In this way, the designed space is experienced in an integral way.
One of the great advantages of virtual reality is that it allows you to view a project in different finishes with a simple “click” on the glasses, without having to build it. This generates a wide range of possibilities, as it allows you to experience different atmospheres for the same project.
Thanks to the use of this technology, customers have a possibility of immersion that was previously only possible if the project was already completed in its entirety. By moving around using the glasses, they get a 360-degree view of the entire space and can focus on all sorts of details and finishes that, on a quick visit, might have slipped through the cracks.
There are also benefits in terms of time and space, since the person does not have to travel to the project place to meet it.
With the implementation of 3D applications in the market, a new way is opened in the sector of architecture and decoration. The fact that architects, builders and clients can visit a project before it is finished begins to be a reality.
